Sephora launched a same-day delivery service for online cosmetics sales in New York City. Yes, you read that correctly. Manhattanites can order their favorite beauty products, over the phone at 1-877-SEPHORA and have them delivered on the very same day!
To make these special deliveries in style, Sephora approached The Cool Hunter to design a series of head-turning MINI Cooper wraps for their fleet of six delivery vehicles. TCH went for bold designs that would really stand out in busy and colorful NYC streets – you can take a look at all the proposed designs here.
But in the end, Sephora went with their tried-and-true black n’ white stripe style for easy brand-recognition. Each striped vehicle has its own uniformed product chauffer and escort, and to make their first official delivery, they invited model/actress/Mrs. Andy Roddick, Brooklyn Decker, to do the honors.