Cult favorite and makeup bag staple, Maybelline’s iconic Great Lash Mascara has been around for 40 years! To commemorate the birthday of this die-hard mascara, fashion stars Max Azria, Tracy Reese and Vivienne Tam got their hands on the iconic pink and green tubes, each putting their own flare on them to create lovely limited-edition designs.
This special collection debuted yesterday exclusively at target.com for $5.49 each. The day even included a “twitter party” where @Maybelline tweeted beauty tips, trivia and #GREATLASH prizes. The limited-edition mascaras will launch at Target stores in the US beginning August 21.