Mémoire Liquide is a fragrance line of bespoke and prêt-à-porter perfumes that launched almost thirty years ago at Fred Segal in Santa Monica. Made of pure perfume essences and essential oils, the line demystifies the art of perfumery by taking the customer on a step-by-step journey to create their own unique scent. With more than 150 note offerings, customers can blend a hand-selected fragrance in-store through an individual consultation. Pre-blended pure essences hand-picked by the fragrance company’s expert perfumers are also available in the Reserve Edition.
Mémoire Liquide Reserve Edition is a collection of ready-to-wear eau de parfums that expands beyond the original customized model of Mémoire Liquide Bespoke Perfume counters. With a focus still on the interplay between memory and scent, individual scents were developed to trigger past memories as well as inspire new ones. Five different scents are currently available to choose from: Vacances Liquide, Soleil Liquide, Amour Liquide, Fleur Liquide and Encens Liquide.