Chanel designer Karl Lagerfeld will be launching a new fragrance inspired by the scent of books! Lagerfeld has teamed up with Steidl (the company that publishes his photography books) and German perfumer Geza Schön for the scent, which is titled Paper Passion. The fragrance will be encased within a hollowed-out-inside hardcover Paper Passion book.
Why a book-scented fragrance you ask? Well, apart from fashion, Lagerfeld’s other passion is actually books! His personal library houses over 300,000 books, so he could definitely do a book-scented scent justice.
Would you purchase a book-scent inspired cologne or perfume?